Cases
Case
RUFF & CO. was selected by Innovation Norway as trusted advisory to take the Danish Lead role for Innovation Norway’s Global Growth Program introducing the most promising Norwegian health tech companies to the Danish Healthcare Market.
Lead in introducing Norwegian Health Tech scaleups in Denmark
During the 2-year Global Growth program RUFF & CO. had the responsibility of planning and executing a long range of go-to-market actions, including several visits to Denmark and meetings with Danish stakeholders. This led to concrete business opportunities for pilots and partnerships with tangible results for the companies and Innovation Norway.
The Companies Involved
- Care IT: Provides digital record-keeping systems for the healthcare sector.
- Sensio: Develops welfare technology solutions, including a digital collaboration board for healthcare.
- RoomMate: Offers anonymized digital monitoring and alarm management using wireless sensors.
- Touchpoint Medical: Supplies mobile workstations and automated dispensing cabinets to the healthcare sector, part of a larger US-based company.
- Bliksund: Delivers solutions for digital transformation in prehospital care, presenting an electronic ambulance record and a portal for emergency services.
- CheckWare: Specializes in digital patient engagement, offering solutions for digital assessments, online treatment programs, and home follow-ups.
About the Global Growth Program
Innovation Norway’s Global Growth export program is designed for ambitious, export-oriented companies, helping them succeed in new markets or expand sales in existing ones. The program is tailored to specific sectors and includes preparatory courses at home and gatherings in targeted international markets. Working closely with industries in Norway, our offices abroad, and other international partners, we aim to open the right doors to enhance export opportunities.
Case
Trusted advisor and consultant assisting Business Finland in their work promoting collaboration between Finland and Denmark in Healthcare and Welfare Tech. Finland has one of the best healthcare systems in the world and a top notch industry within Digital Health and care.
Business Finland
- Opening doors to Danish stakeholders in hospitals and care
- Pitching seminars for Finnish Health Tech companies and meetings with relevant Danish Stakeholders in hospitals and care
- Market communication and program management
Case
The Netherlands is one of the leading countries in Europe when it comes to Life Sciences and delivering healthcare. Support to a Delegation of 18 Dutch Healthcare companies meeting potential Danish partners in Greater Copenhagen.
Holland Health & Task Force Healthcare
- Securing a successful and value creating program including visits and meetings with relevant stakeholders in Danish Healthcare
Case
Interim Sales and Marketing Manager for start-up in health and welfare technology working with sensor technology.
Health Tech Start-Up
A start-up company in health and welfare technology wanted advice and management assistance for several market entry activities. Results:
- Preparation of action plan for go-to-market activities
- Implementation of user workshop with key users from hospitals and municipalities (program, content, participants, follow-up with workshop
- New marketing material for potential users & solution buyers and new website
- Opening doors to key stakeholders (users & buyers) in hospitals and municipalities so that pilot project could be initiated
- Strategic presentations to key stakeholders
