<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Customer Cases &#8211; RUFF &amp; CO.</title>
	<atom:link href="https://susieruffbusiness.com/customer-cases/feed/" rel="self" type="application/rss+xml" />
	<link>https://susieruffbusiness.com</link>
	<description>Business Innovation</description>
	<lastBuildDate>Tue, 24 Sep 2024 15:54:06 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>
	<item>
		<title>Speaker and Moderator</title>
		<link>https://susieruffbusiness.com/speaker-and-moderator/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sat, 16 Sep 2017 16:49:21 +0000</pubDate>
				<category><![CDATA[Customer Cases]]></category>
		<guid isPermaLink="false">https://susieruffbusiness.com/?p=3611</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid vc_custom_1541681402488"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div id="ultimate-heading-819269d27e07f13fa" class="uvc-heading ult-adjust-bottom-margin ultimate-heading-819269d27e07f13fa uvc-4453 " data-hspacer="line_only"  data-halign="center" style="text-align:center"><div class="uvc-main-heading ult-responsive"  data-ultimate-target='.uvc-heading.ultimate-heading-819269d27e07f13fa h1'  data-responsive-json-new='{"font-size":"desktop:40px;","line-height":"desktop:50px;"}' ><h1 style="--font-weight:theme;margin-bottom:15px;">CASES</h1></div><div class="uvc-heading-spacer line_only" style="margin-bottom:60px;height:4px;"><span class="uvc-headings-line" style="border-style:solid;border-bottom-width:4px;border-color:#660066;width:100px;"></span></div></div></div></div></div></div><!-- Row Backgrounds --><div class="upb_color" data-bg-override="0" data-bg-color="" data-fadeout="" data-fadeout-percentage="30" data-parallax-content="" data-parallax-content-sense="30" data-row-effect-mobile-disable="true" data-img-parallax-mobile-disable="true" data-rtl="false"  data-custom-vc-row=""  data-vc="8.7.2"  data-is_old_vc=""  data-theme-support=""   data-overlay="false" data-overlay-color="" data-overlay-pattern="" data-overlay-pattern-opacity="" data-overlay-pattern-size=""    ></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1537253196463 vc_row-o-equal-height vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-4 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120329341"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element  vc_custom_1727193024794" >
		<div class="wpb_wrapper">
			<h3><strong>Case</strong></h3>
<p style="font-weight: 400;">RUFF &amp; CO. is stage advisor and mentor for the management of Techsauce Global Summit. The summit takes place on a yearly basis in Bangkok, Thailand. Techsauce is one of Southeast Asia’s most impactful Tech conference with 15,000 participants in 2024.</p>
<p><a class="dt-pswp-item" href="https://susieruffbusiness.com/wp-content/uploads/2017/09/Techsauce.jpg" data-dt-img-description="" data-large_image_width="315" data-large_image_height="174"><img fetchpriority="high" decoding="async" class="size-full wp-image-4820 alignleft" src="https://susieruffbusiness.com/wp-content/uploads/2017/09/Techsauce.jpg" alt="" width="315" height="174" srcset="https://susieruffbusiness.com/wp-content/uploads/2017/09/Techsauce.jpg 315w, https://susieruffbusiness.com/wp-content/uploads/2017/09/Techsauce-300x166.jpg 300w" sizes="(max-width: 315px) 100vw, 315px" /></a></p>

		</div>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-8 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120364738"><div class="wpb_wrapper"><div class="standard-arrow bullet-top"><h3>Techsauce Global Summit – Design and implementation of the Health Tech Stage</h3>
<p style="font-weight: 400;">RUFF &amp; CO. began collaborating with Techsauce in 2018. Since then, the size and impact of the health tech stage has been growing every year. In 2024, RUFF &amp; CO.’s role is to set health tech on top of a regional Asian agenda by growing the health tech stage every year. This includes to design, co-curate and moderate the Health Tech Stage with thought healthcare leaders from the whole healthcare ecosystem in Asie and beyond.</p>
<p style="font-weight: 400;">In 2024 the support consisted of:</p>
<ul>
<li>Selecting emerging topics for the six-hour long health tech stage.</li>
<li>Selecting and curate 20 thought leaders and expert speakers and brief them on the content, their roles, and support them with their case presentations.</li>
<li>Organising nine sessions during a whole afternoon.</li>
<li>Assuring that the stage went smooth and became a success by giving the audience new knowledge about the selected topics and network and inspiration for their further work in health innovation.</li>
</ul>
</div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1537253196463 vc_row-o-equal-height vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-4 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120329341"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element  vc_custom_1725911540420" >
		<div class="wpb_wrapper">
			<h3><strong>Case</strong></h3>
<div>AgeingFit is a commercial event that takes place every year and gathers important actors of the healthy ageing and longevity sector involved in the development of innovative products and services for the 50+ market in Europe. Eurasanté stands behind AgeingFit and represents the LILLE NORTHERN FRANCE HEALTH CLUSTER.<br />
MEDigIT is a new commercial launch of Eurasanté. It gathers representatives from the MedTech and diagnostic field, from research to market, along with stakeholders from technology regulation and assessment.</div>
<div><div class="gap" style="line-height: 10px; height: 10px;"></div></div>
<div style="text-align: left;"><a class="dt-pswp-item" href="https://susieruffbusiness.com/wp-content/uploads/2017/09/AgeingFitpng.png" data-dt-img-description="" data-large_image_width="314" data-large_image_height="88"><img decoding="async" class="size-full wp-image-4815 alignleft" src="https://susieruffbusiness.com/wp-content/uploads/2017/09/AgeingFitpng.png" alt="" width="314" height="88" srcset="https://susieruffbusiness.com/wp-content/uploads/2017/09/AgeingFitpng.png 314w, https://susieruffbusiness.com/wp-content/uploads/2017/09/AgeingFitpng-300x84.png 300w" sizes="(max-width: 314px) 100vw, 314px" /></a></div>
<div></div>
<div><div class="gap" style="line-height: 10px; height: 10px;"></div><a class="dt-pswp-item" href="https://susieruffbusiness.com/wp-content/uploads/2017/09/medigIT.png" data-dt-img-description="" data-large_image_width="236" data-large_image_height="98"><img decoding="async" class="size-full wp-image-4814 alignleft" src="https://susieruffbusiness.com/wp-content/uploads/2017/09/medigIT.png" alt="" width="236" height="98" /></a><div class="gap" style="line-height: 10px; height: 10px;"></div></div>

		</div>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-8 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120364738"><div class="wpb_wrapper"><div class="standard-arrow bullet-top"><h3>Moderator at AgeingFit and MEDigIT, Lille – France</h3>
<p style="font-weight: 400;">Susie A. Ruff has been selected as moderator several times to moderate sessions with leaders from several European countries representing both industry and tech, care organisations and other important stakeholders from the AgeTech and Ageing and longevity area.</p>
<ul>
<li>AgeingFit: Moderator for longer sessions on different topics related to AgeTech, ageing and longevity.</li>
<li>At MEDigIT 2024 &#8211; moderator on a longer session on how to accelerate the adoption and development of digital health and innovative therapies in Europe.</li>
<li>The moderator role implies the responsibility of preparing the contents, running briefing sessions with the selected speakers and panelists and moderating the sessions.</li>
<li>Responsible for the quality of the sessions so that the audience gains new and important knowledge in the respective fields.</li>
</ul>
</div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1537253190906 vc_row-o-equal-height vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-4 vc_col-has-fill"><div class="vc_column-inner vc_custom_1727193209648"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3><strong>Case</strong></h3>
<p>Design of Health Tech session for GEN Asia Conference, Bangkok.</p>
<p><a class="dt-pswp-item" href="https://susieruffbusiness.com/wp-content/uploads/2018/09/gen-asia.png" data-dt-img-description="" data-large_image_width="304" data-large_image_height="197"><img loading="lazy" decoding="async" class=" wp-image-3729 alignleft" src="https://susieruffbusiness.com/wp-content/uploads/2018/09/gen-asia.png" alt="gen asia" width="270" height="175" srcset="https://susieruffbusiness.com/wp-content/uploads/2018/09/gen-asia.png 304w, https://susieruffbusiness.com/wp-content/uploads/2018/09/gen-asia-300x194.png 300w" sizes="auto, (max-width: 270px) 100vw, 270px" /></a></p>

		</div>
	</div>
<div class="ult-spacer spacer-69d27e0802651" data-id="69d27e0802651" data-height="10" data-height-mobile="10" data-height-tab="10" data-height-tab-portrait="" data-height-mobile-landscape="" style="clear:both;display:block;"></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-8 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120252594"><div class="wpb_wrapper"><div class="standard-arrow bullet-top"><h3>GEN Asia Conference at “Digital Thailand Big Bang 2018”</h3>
<ul>
<li>Speaker and moderator at Health Tech and Women in Health Tech session at GEN Asia Conference</li>
</ul>
</div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1537253203169 vc_row-o-equal-height vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-4 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120389373"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element  vc_custom_1537297863729" >
		<div class="wpb_wrapper">
			<h3><strong>Case</strong></h3>
<p><span lang="EN-US">Start-Up Thailand Conference, Khon Kaen, Thailand. Hosted by the Thai Ministry of Technology and co-operated by Global Entrepreneurship Thailand.</span></p>

		</div>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-8 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120379149"><div class="wpb_wrapper"><div class="standard-arrow bullet-top"><h3>Start-Up Thailand, Ministry of Science and Technology &amp; GEN Thailand</h3>
<ul>
<li>Speaker at Start-Up Conference on “Innovation Networks”</li>
</ul>
</div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1537124667436 vc_row-o-equal-height vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-4 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120329341"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element  vc_custom_1537253224764" >
		<div class="wpb_wrapper">
			<h3><strong>Case</strong></h3>
<p><span lang="EN-US">Conferences on &#8220;<i>Engineering, Business &amp; Design</i>&#8211; Growth through interdisciplinary collaboration&#8221; I and II (2016 and 2017). Sponsors: Djøf, IDA and Design Denmark.</span></p>

		</div>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-8 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120364738"><div class="wpb_wrapper"><div class="standard-arrow bullet-top"><h3>DJØF</h3>
<p>Initiator and organizer of two interdisciplinary conferences held by Denmark&#8217;s largest professional organizations with a total of almost 200,000 members: Djøf (one of the largest employers’ organizations in Denmark counting lawyers, economists and more), IDA (The Danish Society of Engineers) and Design Denmark (Dd, the Danish Association for Designers).</p>
<ul>
<li>Concept formulation, Conference planning, speaker engagement, marketing, budget, moderator, evaluation</li>
</ul>
</div></div></div></div></div>
</div>]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Market Entry &#038; Communication</title>
		<link>https://susieruffbusiness.com/market-entry-communication/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sat, 16 Sep 2017 16:40:58 +0000</pubDate>
				<category><![CDATA[Customer Cases]]></category>
		<guid isPermaLink="false">https://susieruffbusiness.com/?p=3603</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid vc_custom_1541681374003"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div id="ultimate-heading-185669d27e0806c01" class="uvc-heading ult-adjust-bottom-margin ultimate-heading-185669d27e0806c01 uvc-6015 " data-hspacer="line_only"  data-halign="center" style="text-align:center"><div class="uvc-main-heading ult-responsive"  data-ultimate-target='.uvc-heading.ultimate-heading-185669d27e0806c01 h1'  data-responsive-json-new='{"font-size":"desktop:40px;","line-height":"desktop:50px;"}' ><h1 style="--font-weight:theme;margin-bottom:15px;">Cases</h1></div><div class="uvc-heading-spacer line_only" style="margin-bottom:60px;height:4px;"><span class="uvc-headings-line" style="border-style:solid;border-bottom-width:4px;border-color:#660066;width:100px;"></span></div></div></div></div></div></div><!-- Row Backgrounds --><div class="upb_color" data-bg-override="0" data-bg-color="" data-fadeout="" data-fadeout-percentage="30" data-parallax-content="" data-parallax-content-sense="30" data-row-effect-mobile-disable="true" data-img-parallax-mobile-disable="true" data-rtl="false"  data-custom-vc-row=""  data-vc="8.7.2"  data-is_old_vc=""  data-theme-support=""   data-overlay="false" data-overlay-color="" data-overlay-pattern="" data-overlay-pattern-opacity="" data-overlay-pattern-size=""    ></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1537253266831 vc_row-o-equal-height vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-4 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120313830"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3><strong>Case</strong></h3>
<p style="font-weight: 400;">RUFF &amp; CO. was selected by Innovation Norway as trusted advisory to take the Danish Lead role for Innovation Norway’s Global Growth Program introducing the most promising Norwegian health tech companies to the Danish Healthcare Market.</p>
<p style="text-align: left;"><div class="gap" style="line-height: 10px; height: 10px;"></div>
<p style="text-align: left;"><a class="dt-pswp-item" href="https://susieruffbusiness.com/wp-content/uploads/2017/09/Innovation-Norway.png" data-dt-img-description="" data-large_image_width="360" data-large_image_height="250"><img loading="lazy" decoding="async" class="size-full wp-image-4797 alignleft" src="https://susieruffbusiness.com/wp-content/uploads/2017/09/Innovation-Norway.png" alt="" width="360" height="250" srcset="https://susieruffbusiness.com/wp-content/uploads/2017/09/Innovation-Norway.png 360w, https://susieruffbusiness.com/wp-content/uploads/2017/09/Innovation-Norway-300x208.png 300w" sizes="auto, (max-width: 360px) 100vw, 360px" /></a><div class="gap" style="line-height: 10px; height: 10px;"></div>

		</div>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-8 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120252594"><div class="wpb_wrapper"><div class="standard-arrow bullet-top"><h3>Lead in introducing Norwegian Health Tech scaleups in Denmark</h3>
<p>During the 2-year Global Growth program RUFF &amp; CO. had the responsibility of planning and executing a long range of go-to-market actions, including several visits to Denmark and meetings with Danish stakeholders. This led to concrete business opportunities for pilots and partnerships with tangible results for the companies and Innovation Norway.</p>
<p><strong>The Companies Involved</strong></p>
<ul>
<li><strong>Care IT:</strong> Provides digital record-keeping systems for the healthcare sector.</li>
<li><strong>Sensio:</strong> Develops welfare technology solutions, including a digital collaboration board for healthcare.</li>
<li><strong>RoomMate:</strong> Offers anonymized digital monitoring and alarm management using wireless sensors.</li>
<li><strong>Touchpoint Medical:</strong> Supplies mobile workstations and automated dispensing cabinets to the healthcare sector, part of a larger US-based company.</li>
<li><strong>Bliksund:</strong> Delivers solutions for digital transformation in prehospital care, presenting an electronic ambulance record and a portal for emergency services.</li>
<li><strong>CheckWare:</strong> Specializes in digital patient engagement, offering solutions for digital assessments, online treatment programs, and home follow-ups.</li>
</ul>
<p><strong>About the Global Growth Program</strong></p>
<p>Innovation Norway’s Global Growth export program is designed for ambitious, export-oriented companies, helping them succeed in new markets or expand sales in existing ones. The program is tailored to specific sectors and includes preparatory courses at home and gatherings in targeted international markets. Working closely with industries in Norway, our offices abroad, and other international partners, we aim to open the right doors to enhance export opportunities.</p>
</div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1537253266831 vc_row-o-equal-height vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-4 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120313830"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3><strong>Case</strong></h3>
<p><span lang="EN-US">Trusted advisor and consultant assisting Business Finland in their work promoting collaboration between Finland and Denmark in Healthcare and Welfare Tech. Finland has one of the best healthcare systems in the world and a top notch industry within Digital Health and care.</span></p>

		</div>
	</div>
<div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div  class="wpb_single_image wpb_content_element vc_align_center  vc_custom_1537132413901">
		
		<figure class="wpb_wrapper vc_figure">
			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="300" height="167" src="https://susieruffbusiness.com/wp-content/uploads/2018/09/business-finland-300x167.png" class="vc_single_image-img attachment-medium" alt="business finland" title="business finland" srcset="https://susieruffbusiness.com/wp-content/uploads/2018/09/business-finland-300x167.png 300w, https://susieruffbusiness.com/wp-content/uploads/2018/09/business-finland.png 525w" sizes="auto, (max-width: 300px) 100vw, 300px"  data-dt-location="https://susieruffbusiness.com/market-entry-communication/business-finland/" /></div>
		</figure>
	</div>
</div></div></div></div></div></div></div><div class="wpb_column vc_column_container vc_col-sm-8 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120252594"><div class="wpb_wrapper"><div class="standard-arrow bullet-top"><h3>Business Finland</h3>
<ul>
<li>Opening doors to Danish stakeholders in hospitals and care</li>
<li>Pitching seminars for Finnish Health Tech companies and meetings with relevant Danish Stakeholders in hospitals and care</li>
<li>Market communication and program management</li>
</ul>
</div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1537253272647 vc_row-o-equal-height vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-4 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120329341"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3><strong>Case</strong></h3>
<p>The Netherlands is one of the leading countries in Europe when it comes to Life Sciences and delivering healthcare. Support to a Delegation of 18 Dutch Healthcare companies meeting potential Danish partners in Greater Copenhagen.</p>

		</div>
	</div>

	<div  class="wpb_single_image wpb_content_element vc_align_center  vc_custom_1537133659864">
		
		<figure class="wpb_wrapper vc_figure">
			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="300" height="83" src="https://susieruffbusiness.com/wp-content/uploads/2018/09/task-force-300x83.png" class="vc_single_image-img attachment-medium" alt="task force" title="task force" srcset="https://susieruffbusiness.com/wp-content/uploads/2018/09/task-force-300x83.png 300w, https://susieruffbusiness.com/wp-content/uploads/2018/09/task-force-768x213.png 768w, https://susieruffbusiness.com/wp-content/uploads/2018/09/task-force.png 808w" sizes="auto, (max-width: 300px) 100vw, 300px"  data-dt-location="https://susieruffbusiness.com/market-entry-communication/task-force/" /></div>
		</figure>
	</div>

	<div  class="wpb_single_image wpb_content_element vc_align_center  vc_custom_1537133704044">
		
		<figure class="wpb_wrapper vc_figure">
			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="271" height="300" src="https://susieruffbusiness.com/wp-content/uploads/2018/09/Embassy-Netherlands-271x300.png" class="vc_single_image-img attachment-medium" alt="Embassy of the Kingdom of the Netherlands" title="Embassy of the Kingdom of the Netherlands" srcset="https://susieruffbusiness.com/wp-content/uploads/2018/09/Embassy-Netherlands-271x300.png 271w, https://susieruffbusiness.com/wp-content/uploads/2018/09/Embassy-Netherlands.png 410w" sizes="auto, (max-width: 271px) 100vw, 271px"  data-dt-location="https://susieruffbusiness.com/market-entry-communication/embassy-netherlands/" /></div>
		</figure>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-8 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120364738"><div class="wpb_wrapper"><div class="standard-arrow bullet-top"><h3>Holland Health &amp; Task Force Healthcare</h3>
<ul>
<li>Securing a successful and value creating program including visits and meetings with relevant stakeholders in Danish Healthcare</li>
</ul>
</div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_row-o-equal-height vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-4 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120389373"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3><strong>Case</strong></h3>
<p><span lang="EN-US">Interim Sales and Marketing Manager for start-up in health and welfare technology working with sensor technology.</span></p>

		</div>
	</div>

	<div  class="wpb_single_image wpb_content_element vc_align_center">
		
		<figure class="wpb_wrapper vc_figure">
			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="300" height="170" src="https://susieruffbusiness.com/wp-content/uploads/2018/09/Health-tech-start-up-300x170.png" class="vc_single_image-img attachment-medium" alt="Health tech start-up" title="Health tech start-up" srcset="https://susieruffbusiness.com/wp-content/uploads/2018/09/Health-tech-start-up-300x170.png 300w, https://susieruffbusiness.com/wp-content/uploads/2018/09/Health-tech-start-up.png 458w" sizes="auto, (max-width: 300px) 100vw, 300px"  data-dt-location="https://susieruffbusiness.com/market-entry-communication/health-tech-start-up/" /></div>
		</figure>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-8 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120379149"><div class="wpb_wrapper"><div class="standard-arrow bullet-top"><h3>Health Tech Start-Up</h3>
<p>A start-up company in health and welfare technology wanted advice and management assistance for several market entry activities. Results:</p>
<ul>
<li>Preparation of action plan for go-to-market activities</li>
<li>Implementation of user workshop with key users from hospitals and municipalities (program, content, participants, follow-up with workshop</li>
<li>New marketing material for potential users &amp; solution buyers and new website</li>
<li>Opening doors to key stakeholders (users &amp; buyers) in hospitals and municipalities so that pilot project could be initiated</li>
<li>Strategic presentations to key stakeholders</li>
</ul>
</div></div></div></div></div>
</div>]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Business Model Development</title>
		<link>https://susieruffbusiness.com/business-model-development/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 16 Sep 2016 10:39:47 +0000</pubDate>
				<category><![CDATA[Customer Cases]]></category>
		<guid isPermaLink="false">https://susieruffbusiness.com/?p=3535</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid vc_custom_1541681343373"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div id="ultimate-heading-956369d27e080fe32" class="uvc-heading ult-adjust-bottom-margin ultimate-heading-956369d27e080fe32 uvc-1367 " data-hspacer="line_only"  data-halign="center" style="text-align:center"><div class="uvc-main-heading ult-responsive"  data-ultimate-target='.uvc-heading.ultimate-heading-956369d27e080fe32 h1'  data-responsive-json-new='{"font-size":"desktop:40px;","line-height":"desktop:50px;"}' ><h1 style="--font-weight:theme;margin-bottom:15px;">CASES</h1></div><div class="uvc-heading-spacer line_only" style="margin-bottom:60px;height:4px;"><span class="uvc-headings-line" style="border-style:solid;border-bottom-width:4px;border-color:#660066;width:100px;"></span></div></div></div></div></div></div><!-- Row Backgrounds --><div class="upb_color" data-bg-override="0" data-bg-color="" data-fadeout="" data-fadeout-percentage="30" data-parallax-content="" data-parallax-content-sense="30" data-row-effect-mobile-disable="true" data-img-parallax-mobile-disable="true" data-rtl="false"  data-custom-vc-row=""  data-vc="8.7.2"  data-is_old_vc=""  data-theme-support=""   data-overlay="false" data-overlay-color="" data-overlay-pattern="" data-overlay-pattern-opacity="" data-overlay-pattern-size=""    ></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1537253117482 vc_row-o-equal-height vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-4 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537121149641"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3><strong>Case</strong></h3>
<p>InnovationGROWTH programme for Digital SME’s.</p>

		</div>
	</div>

	<div  class="wpb_single_image wpb_content_element vc_align_center">
		
		<figure class="wpb_wrapper vc_figure">
			<a href="https://susieruffbusiness.com/wp-content/uploads/2016/09/InnovationGROWTH.png" target="_self" data-large_image_width="883" data-large_image_height="1052"  class="vc_single_image-wrapper   vc_box_border_grey dt-pswp-item rollover rollover-zoom"  data-pretty-share="twitter,facebook,linkedin"  ><img loading="lazy" decoding="async" width="252" height="300" src="https://susieruffbusiness.com/wp-content/uploads/2016/09/InnovationGROWTH-252x300.png" class="vc_single_image-img attachment-medium" alt="InnovationGROWTH" title="InnovationGROWTH" srcset="https://susieruffbusiness.com/wp-content/uploads/2016/09/InnovationGROWTH-252x300.png 252w, https://susieruffbusiness.com/wp-content/uploads/2016/09/InnovationGROWTH-768x915.png 768w, https://susieruffbusiness.com/wp-content/uploads/2016/09/InnovationGROWTH-859x1024.png 859w, https://susieruffbusiness.com/wp-content/uploads/2016/09/InnovationGROWTH.png 883w" sizes="auto, (max-width: 252px) 100vw, 252px"  data-dt-location="https://susieruffbusiness.com/business-model-development/innovationgrowth-2/" /></a>
		</figure>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-8 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120193880"><div class="wpb_wrapper"><div class="standard-arrow bullet-top"><h3>Innovation Centre Denmark &amp; Ministry of Higher Education and Science</h3>
<p><span lang="EN-US">RUFF &amp; CO. was the operator of InnovationGROWTH, global business model development for Digital SME’s with a global potential. The InnovationGrowth programme was sponsored by the Ministry of Foreign Affairs of Denmark and The Ministry of Higher Education and Science.</span></p>
<ul>
<li>Business Model Canvas workshops for 13 Digital SME’s from difference industries (environment, health, resulting in individual action plans with suggestions for global partnerships</li>
<li>Individual workshops included: Business Model Canvas focused on digital solutions; Value Proposition Design and understanding og customers; Cultural aspects; investor pitching</li>
<li>Coordination and planning with Danish Innovation Centers on concrete actions (Munich, Silicon Valley, Shanghai, Seoul, Delhi, Sao Paulo)</li>
</ul>
</div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1537130008149 vc_row-o-equal-height vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-4 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537121167214"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3><strong>Case</strong></h3>
<p>Large corporation within the energy sector wanted to develop business model and roadmap for new solution within energy. For a selected business development team</p>

		</div>
	</div>

	<div  class="wpb_single_image wpb_content_element vc_align_center">
		
		<figure class="wpb_wrapper vc_figure">
			<a href="https://susieruffbusiness.com/wp-content/uploads/2016/09/the-business-model-canvas.png" target="_self" data-large_image_width="1020" data-large_image_height="700"  class="vc_single_image-wrapper   vc_box_border_grey dt-pswp-item rollover rollover-zoom"  data-pretty-share="twitter,facebook,linkedin"  ><img loading="lazy" decoding="async" width="300" height="206" src="https://susieruffbusiness.com/wp-content/uploads/2016/09/the-business-model-canvas-300x206.png" class="vc_single_image-img attachment-medium" alt="the business model canvas" title="the business model canvas" srcset="https://susieruffbusiness.com/wp-content/uploads/2016/09/the-business-model-canvas-300x206.png 300w, https://susieruffbusiness.com/wp-content/uploads/2016/09/the-business-model-canvas-768x527.png 768w, https://susieruffbusiness.com/wp-content/uploads/2016/09/the-business-model-canvas.png 1020w" sizes="auto, (max-width: 300px) 100vw, 300px"  data-dt-location="https://susieruffbusiness.com/business-model-development/the-business-model-canvas/" /></a>
		</figure>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-8 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120202063"><div class="wpb_wrapper"><div class="standard-arrow bullet-top"><h3>Corporation within Energy Solutions</h3>
<ul>
<li>Business Model Design and Value Proposition teaching. Business Model development and Value Proposition design workshops for the specific energy solution</li>
<li>Result: Formulation of business model, concrete action points and implementation plans</li>
</ul>
</div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-1/5"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div  class="wpb_single_image wpb_content_element vc_align_left">
		
		<figure class="wpb_wrapper vc_figure">
			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="300" height="96" src="https://susieruffbusiness.com/wp-content/uploads/2016/09/bwsc-300x96.png" class="vc_single_image-img attachment-medium" alt="bwsc" title="bwsc" srcset="https://susieruffbusiness.com/wp-content/uploads/2016/09/bwsc-300x96.png 300w, https://susieruffbusiness.com/wp-content/uploads/2016/09/bwsc.png 616w" sizes="auto, (max-width: 300px) 100vw, 300px"  data-dt-location="https://susieruffbusiness.com/business-model-development/bwsc/" /></div>
		</figure>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-1/5"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div  class="wpb_single_image wpb_content_element vc_align_left">
		
		<figure class="wpb_wrapper vc_figure">
			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="300" height="118" src="https://susieruffbusiness.com/wp-content/uploads/2016/09/Ministry-of-Higher-Education-and-Science--300x118.png" class="vc_single_image-img attachment-medium" alt="Ministry of Higher Education and Science" title="Ministry of Higher Education and Science" srcset="https://susieruffbusiness.com/wp-content/uploads/2016/09/Ministry-of-Higher-Education-and-Science--300x118.png 300w, https://susieruffbusiness.com/wp-content/uploads/2016/09/Ministry-of-Higher-Education-and-Science-.png 433w" sizes="auto, (max-width: 300px) 100vw, 300px"  data-dt-location="https://susieruffbusiness.com/business-model-development/ministry-of-higher-education-and-science/" /></div>
		</figure>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-1/5"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div  class="wpb_single_image wpb_content_element vc_align_left">
		
		<figure class="wpb_wrapper vc_figure">
			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="78" height="150" src="https://susieruffbusiness.com/wp-content/uploads/2016/09/ministry-of-foreign-affairs-of-denmark.jpg" class="vc_single_image-img attachment-medium" alt="ministry-of-foreign-affairs-of-denmark" title="ministry-of-foreign-affairs-of-denmark"  data-dt-location="https://susieruffbusiness.com/business-model-development/ministry-of-foreign-affairs-of-denmark-2/" /></div>
		</figure>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-1/5"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column vc_column_container vc_col-sm-1/5"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div>
</div>]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Innovation Strategy and organization of Innovation &#8211; Region Zealand</title>
		<link>https://susieruffbusiness.com/innovation-strategy-and-organization-of-innovation-region-zealand/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 16 Sep 2016 10:17:09 +0000</pubDate>
				<category><![CDATA[Customer Cases]]></category>
		<guid isPermaLink="false">https://susieruffbusiness.com/?p=3520</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid vc_custom_1541681435393"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div id="ultimate-heading-67669d27e081864c" class="uvc-heading ult-adjust-bottom-margin ultimate-heading-67669d27e081864c uvc-1355 " data-hspacer="line_only"  data-halign="center" style="text-align:center"><div class="uvc-main-heading ult-responsive"  data-ultimate-target='.uvc-heading.ultimate-heading-67669d27e081864c h1'  data-responsive-json-new='{"font-size":"desktop:40px;","line-height":"desktop:50px;"}' ><h1 style="--font-weight:theme;margin-bottom:15px;">CASES REGION ZEALAND</h1></div><div class="uvc-heading-spacer line_only" style="margin-bottom:60px;height:4px;"><span class="uvc-headings-line" style="border-style:solid;border-bottom-width:4px;border-color:#660066;width:100px;"></span></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<p>Region Zealand is one of Denmark’s five regions responsible for the provision of Healthcare Services and its main responsibility is the operation and development of Hospitals, Mental Health and Social Services. The region includes bla. six hospitals, including the new super hospital Zealand University Hospital. To meet the challenges and demands of the future for health provision, Region Zealand focuses and invests in innovation.</p>

		</div>
	</div>
</div></div></div></div></div></div></div></div><!-- Row Backgrounds --><div class="upb_color" data-bg-override="0" data-bg-color="" data-fadeout="" data-fadeout-percentage="30" data-parallax-content="" data-parallax-content-sense="30" data-row-effect-mobile-disable="true" data-img-parallax-mobile-disable="true" data-rtl="false"  data-custom-vc-row=""  data-vc="8.7.2"  data-is_old_vc=""  data-theme-support=""   data-overlay="false" data-overlay-color="" data-overlay-pattern="" data-overlay-pattern-opacity="" data-overlay-pattern-size=""    ></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1537253336983 vc_row-o-equal-height vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-4 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537127200758"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3><strong>Case</strong></h3>
<p>Building strategic health innovation and designing an innovation strategy. For Region Zealand, Production, Research and Innovation.</p>

		</div>
	</div>

	<div  class="wpb_single_image wpb_content_element vc_align_center">
		
		<figure class="wpb_wrapper vc_figure">
			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="1000" height="426" src="https://susieruffbusiness.com/wp-content/uploads/2016/09/Susie-Ruff-Business-Region-Zealand-ori.jpg" class="vc_single_image-img attachment-full" alt="Susie-Ruff-Business-Region-Zealand-ori" title="Susie-Ruff-Business-Region-Zealand-ori" srcset="https://susieruffbusiness.com/wp-content/uploads/2016/09/Susie-Ruff-Business-Region-Zealand-ori.jpg 1000w, https://susieruffbusiness.com/wp-content/uploads/2016/09/Susie-Ruff-Business-Region-Zealand-ori-300x128.jpg 300w, https://susieruffbusiness.com/wp-content/uploads/2016/09/Susie-Ruff-Business-Region-Zealand-ori-768x327.jpg 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px"  data-dt-location="https://susieruffbusiness.com/innovation-strategy-and-organization-of-innovation-region-zealand/susie-ruff-business-region-zealand-ori/" /></div>
		</figure>
	</div>

	<div  class="wpb_single_image wpb_content_element vc_align_center">
		
		<figure class="wpb_wrapper vc_figure">
			<div class="vc_single_image-wrapper   vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://susieruffbusiness.com/wp-content/uploads/2016/09/Susie-Ruff-Business-Region-Zealand-1-300x202.png" width="300" height="202" alt="Susie Ruff Business - Region Zealand 1" title="Susie Ruff Business - Region Zealand 1" loading="lazy"  data-dt-location="https://susieruffbusiness.com/innovation-strategy-and-organization-of-innovation-region-zealand/susie-ruff-business-region-zealand-1/" /></div>
		</figure>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-8 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537127218273"><div class="wpb_wrapper"><div class="standard-arrow bullet-top"><h3>Region Zealand</h3>
<ul>
<li>Planning and implementing executive course in healthcare innovation management for C-level across hospitals, municipalities in the region Zealand and companies in healthcare and welfare technology (Denmark and University of Berkeley, California)</li>
<li>Recruitment and coordination with senior executives from hospitals, municipalities and private companies. Academic content of competence development including catalogue of topics for innovation projects for hospital C-level</li>
<li>Advice and participation in the development of Region Zealand&#8217;s new organization of innovation, including Zealand Region’s system for radical (health) innovation</li>
</ul>
<div class="gap" style="line-height: 20px; height: 20px;"></div>
<p>Read more:</p>
<ul>
<li><a href="https://www.regionsjaelland.dk/Kampagner/English/Hospitals/Sider/default.aspx" target="_blank" rel="noopener">https://www.regionsjaelland.dk/Kampagner/English/Hospitals/Sider/default.aspx</a></li>
<li><a href="http://www.regionsjaelland.dk/Sundhed/Innovation/Strategi-organisation-og-finansiering/Strategi/Sider/Strategier.aspx" target="_blank" rel="noopener">http://www.regionsjaelland.dk/Sundhed/Innovation/Strategi-organisation-og-finansiering/Strategi/Sider/Strategier.aspx</a></li>
</ul>
</div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_custom_1537253342523 vc_row-o-equal-height vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-4 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120329341"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element  vc_custom_1537253348709" >
		<div class="wpb_wrapper">
			<h3><strong>Case</strong></h3>
<p>Innovation Strategy and Health Innovation Catalogue. For Region Zealand, Production, Research and Innovation.</p>

		</div>
	</div>

	<div  class="wpb_single_image wpb_content_element vc_align_center">
		
		<figure class="wpb_wrapper vc_figure">
			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="300" height="58" src="https://susieruffbusiness.com/wp-content/uploads/2016/09/region-zealand-300x58.jpg" class="vc_single_image-img attachment-medium" alt="region-zealand" title="region-zealand" srcset="https://susieruffbusiness.com/wp-content/uploads/2016/09/region-zealand-300x58.jpg 300w, https://susieruffbusiness.com/wp-content/uploads/2016/09/region-zealand.jpg 680w" sizes="auto, (max-width: 300px) 100vw, 300px"  data-dt-location="https://susieruffbusiness.com/business-model-development/region-zealand/" /></div>
		</figure>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-8 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120364738"><div class="wpb_wrapper"><div class="standard-arrow bullet-top"><h3>Region Zealand</h3>
<ul>
<li>Preparation of a Health Innovation Catalogue with the best health innovations developed or under development in Denmark within medico, health IT, patient empowerment solutions, hospital construction and service design.</li>
</ul>
<div class="gap" style="line-height: 20px; height: 20px;"></div>
<p>Read more:</p>
<ul>
<li><a href="http://www.regionsjaelland.dk/Sundhed/Innovation/Strategi-organisation-og-finansiering/Strategi/Sider/Nye-ideer.aspx" target="_blank" rel="noopener">http://www.regionsjaelland.dk/Sundhed/Innovation/Strategi-organisation-og-finansiering/Strategi/Sider/Nye-ideer.aspx</a></li>
<li><a href="http://coi.dk/nyheder/2016/i-region-sjaelland-vil-de-vaere-bedst-til-at-kopiere/" target="_blank" rel="noopener">http://coi.dk/nyheder/2016/i-region-sjaelland-vil-de-vaere-bedst-til-at-kopiere/</a></li>
</ul>
</div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid vc_row-o-equal-height vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-4 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120389373"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3><strong>Case</strong></h3>
<p>Fundraising strategy and activities in DK and EU. For Region Zealand, Production, Research and Innovation.</p>

		</div>
	</div>

	<div  class="wpb_single_image wpb_content_element vc_align_center">
		
		<figure class="wpb_wrapper vc_figure">
			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="208" height="300" src="https://susieruffbusiness.com/wp-content/uploads/2016/09/Innovationskatalog-208x300.jpg" class="vc_single_image-img attachment-medium" alt="Susie Ruff Business - Innovationskatalog" title="Innovationskatalog" srcset="https://susieruffbusiness.com/wp-content/uploads/2016/09/Innovationskatalog-208x300.jpg 208w, https://susieruffbusiness.com/wp-content/uploads/2016/09/Innovationskatalog.jpg 594w" sizes="auto, (max-width: 208px) 100vw, 208px"  data-dt-location="https://susieruffbusiness.com/business-model-development/innovationskatalog/" /></div>
		</figure>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-8 vc_col-has-fill"><div class="vc_column-inner vc_custom_1537120379149"><div class="wpb_wrapper"><div class="standard-arrow bullet-top"><h3>Region Zealand</h3>
<ul>
<li>Contribution to strategy for fundraising for health innovation in Region Zealand.<br />
Preparation of a handbook with road-map for fundraising for activities related to health innovation in hospitals and units in Region Zealand. In addition, an overview of relevant sources of funding in Denmark (public funds and sources of funding and private funds) and at EU level (including programs under Horizon 2020 and Interreg programs).</li>
<li>Establishment of relevant consortia in Region Zealand with hospital management, departmental management, municipalities, research institutions and companies.<br />
Advice and assistance in planning and drawing up major applications for funds in DK.</li>
</ul>
</div></div></div></div></div>
</div>]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
